• No Filter : The Inside Story of Instagram - Winner of the FT Business Book of the Year Award

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Wysyłka w ciągu PRZEDSPRZEDAŻ - PREMIERA 11.02.2021r.
ISBN 9781847942548

SHORTLISTED FOR THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR'Deeply researched and highly entertaining.' The Times'Lively and revealing.' Economist'Clear-eyed and objective.' New York Times How Instagram became the most influential app in a generation. Drawing on astonishing access behind the scenes at Instagram, No Filter vividly recreates the rise of the most successful photo app in history- from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise aesthetics above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.

_____ 'Brilliant . . .

Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk 'Deeply sourced . . .

A compelling tale of app jealousy.' Financial Times'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington Post

 

  • Format:
    • Paperback / softback
    • 320 pages
  • Publisher:Cornerstone
  • Imprint:Random House Business Books
  • ISBN:9781847942548
  • Published:11 Feb 2021
  • Classifications:
    • Media studies,
    • Business strategy,
    • Business innovation,
    • International business
  • Readership:
    • Professional & Vocational
    • Tertiary Education (US: College)
  • Dimensions:198 x 129 (mm)
  • Pub. Country:United Kingdom