No Filter : The Inside Story of Instagram - Winner of the FT Business Book of the Year Award

SHORTLISTED FOR THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR'Deeply researched and highly entertaining.' The Times'Lively and revealing.' Economist'Clear-eyed and objective.' New York Times How Instagram became the most influential app in a generation. Drawing on astonishing access behind the scenes at Instagram, No Filter vividly recreates the rise of the most successful photo app in history- from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise aesthetics above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.

_____ 'Brilliant . . .

Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk 'Deeply sourced . . .

A compelling tale of app jealousy.' Financial Times'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington Post

• Format:
  • Paperback / softback
  • 320 pages
• Publisher:Cornerstone
• Imprint:Random House Business Books
• ISBN:9781847942548
• Published:11 Feb 2021
• Classifications:
  • Media studies,
  • Business strategy,
  • Business innovation,
  • International business
• Readership:
  • Professional & Vocational
  • Tertiary Education (US: College)
• Dimensions:198 x 129 (mm)
• Pub. Country:United Kingdom